Our planet is blessed with ethical and responsible consumers. These consumers are in continuous search of products which are produced in a manner which  does not harm environment and cares for humanity.

At the same time, many producers over many years have realised the harm of chemical farming and have turned organic and have turned organic and become  more caring to nature and mankind.

With the help of Certification Agencies like ECOCERT, it was possible to provide guaranteed Organic and Fair Trade products. But consumers were not informed and involved in the commodity chain. To make this happen a group of Ecocert certified organic producers met in Indore (Central India) on April 5th 2008 to initiate a process of networking with consumers and producers. This initiative spurred the growth and development of this club.